食品伙伴網(wǎng)訊 據(jù)外媒報道,4月13日百事公司表示,該公司已經(jīng)與NBA達成協(xié)議,成為NBA聯(lián)賽的獨家食品和飲料贊助商,取代此前與NBA持續(xù)合作28年的可口可樂??煽诳蓸芬矊⒊蔀樽闱虼舐?lián)盟(MLS)在美國的獨家贊助商。
根據(jù)協(xié)議,百事可樂(Pepsi)將有權(quán)利在NBA的比賽和活動期間,推廣其激浪(Mountain Dew)等產(chǎn)品。另外,在中國市場則會與本土品牌康師傅合作,成為NBA中國賽區(qū)聯(lián)賽的合作伙伴。
部分原文報道如下:
New York (AFP) - PepsiCo will replace Coca-Cola as the official beverage partner of the National Basketball Association, while Coke has teamed up with Major League Soccer, the companies said Monday.
PepsiCo's Mountain Dew soda will be the lead brand in the critical North American market for the NBA, replacing Sprite, Coca-Cola's lemon-lime soda that has been the NBA's official soft drink in the US since 1994.
原文鏈接:<http://sports.yahoo.com/news/pepsi-ousts-coke-nba-sponsor-coke-takes-soccer-193321466--nba.html>